How to TWIST Uncertainty Into Opportunity


3 Strategies to Boost Your Brand Immunity and TWIST Uncertainty into Opportunity


Join Best-Selling Author and Brand Expert Julie Cottineau


These are scary times for brands. Covid-19 has brought business to a halt with a great deal of uncertainty on when things will pick up again. Buyers in all markets are all experiencing a lack of control and fear. There is a prevailing feeling of isolation as we shift to working remotely and self-quarantining.  But, as branding expert, what I am choosing to focus on is this silver lining: times of disruption can drive innovation. 

Uncertainty can in fact breed opportunity if you look at the lessons all around us and TWIST them to support your business. This can help stay top of mind with your customers, maybe even procure some short term business wins, and when we come through the other side, breaking the rules and trying new things will ultimately leave your business stronger. Plus, most of us have a lot more time on our hands right now. So what have you got to lose?

In this webinar you'll learn three strategies to boost your brand immunity and TWIST uncertainty into opportunity for your business and your valued customers.

1. How to TWIST your offering

2. How to TWIST your audience 

3. How to TWIST your talents for a greater good




Our April 2, 2020 webinar can be viewed below. Stay tuned for future webinar announcements.


Need 1-on-1 Guidance? Book a Brand Booster

These are scary times for brands but disruption can breed innovation. TWISTING your branding  can help you better meet your customers where they are and re-engineer your product or service to better address feelings of uncertainty and isolation. 

This 30 minute strategy call will give you a plan of action to move ahead.


Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

She is an authority on how businesses can achieve breakthrough results and a frequent commentator on brand strategy and innovation in top business media such as, Entrepreneur Magazine, and CNN.

Julie is the author of the best-selling book "TWIST: How Fresh Perspectives Build Breakthrough Brands.